Brand New Guaranteed way to improve your conversion rate with nothing more than a Landing Page
Without spending a cent on advertising. This is going to change the way you think about websites.
No obligation. No credit card required.
So, you're looking for a designer.
Start by asking these questions of every designer you consider. Including us...
1. Do you have any experience in my industry and with similar websites?
2. What aspects of my project will be performed in-house vs. outsourced?
3. What is your web design and development process?
4. How do you optimize for all devices?
5. What content management system(s) do you recommend and why? Can you show us a demonstration?
6. How long will the project (realistically) take?
7. What will be required of you throughout the project?
8. How will you optimize my website for page speed and search engines?
9. What kind of testing and quality control checks do you perform prior to the launch of a new website?
10. Can you work within our budget parameters?
11. What’s included (and not included) in your price?
12. What is the full breadth of your capabilities?
13. Can you provide client references?
The answer is
Yes. We can accomodate ALL of the questions above. In fact, we cant wait to answer them and PROVE we know what we're doing!
Are you prepared to have a website built?
Does your Designer know what the hell they're doing?
If so, they'll ask you most of these questions.
Do they use an objective process for optimizing your website or do they just wow you with buzzwords?
Fake Tie shows you HOW to optimize your page at every stage of development
"People can only focus on a couple things at a time."
It's a simple idea really...
Humans do not focus equally across the things they see and interpret.
Fakie then provided an interesting example from a Nobel Prize winning economist, Daniel Kahneman.
He explained that when people were asked "Who is happier? Californians or Midwesterners", people most often predict that Californians are far happier.
The truth? There is no significant difference.
What happens is people focus on stereotypical differences like sunny weather.
The reality is that there are tons of qualities that determine someone's happiness.
Where it gets good is when Fakie describes how a Designer should capitalize on this...
He says to use
PERSUASION PRO TIPS (Like these)
Focus on a max of 3 USP's (Unique Selling Propositions)
Emphasize your most unique USP so intensely that browsers can't help but focus on it. (Hopefully they lose focus on less favorable things too).
Don't just focus on your best aspects. Be sure to bring attention to those that differ from your competition.
Emphasize, the huge change that happens the moment people buy your product or service.
Self-Generation Affect Effect
"We like things better if we figure them out on our own."
It turns out that when we put energy into solving something, we just plain like it more.
Cognitively, this means that we prefer an idea that we believe we created by ourselves.
Better still... even a small amount of cognitive energy makes us like something more.
Dan Ariely, scientist, materializes and hands you a piece of paper with 50 words, and you must combine them to come up with a solution.
You give it a go and wouldn't you know it, solve it with ease.
You come up with the following idea:
'Water lawns using recycled water recovered from household drains.'
Well sure, but there's something interesting happening here...
This is the only solution you can create fromthe 50 words given to you.
So, even though this is technically the idea that Dan wants you to arrive at you will feel accomplished right?
As a matter of fact you feel very accomplished.
PERSUASION PRO TIP
Ask clever leading questions.
Ask for browsers to aswer questions with predetermined positive outcomes.
Get your browser to think of solutions themselves. Ask yourself, "How can I get my browsers to discover the solution that I am selling?"
Allow browsers to build their own solution. Not just to satisfy their preferences, but to invest cognitive energy and therefore liking (could you allow customers to create and design thier own product?)